What should we do to help people get jobs Research Paper

What should we do to help people get jobs - Research Paper Example This happens in all parts of the world and more so countries where literacy levels are high, calling for high education and experience in order for one to secure employment. This leaves fresh graduates no chances of employment as people with experience are preferred compared to fresh graduates. Therefore, it is important for human beings to help their fellows secure jobs. From this perspective, it is the role of humans to help others gets employed whether they are employed or not. There are different forms of unemployment. They include the school leavers, redundant, graduates, career breaks and also the disabled workers. School leavers are those people that have not been to university and may have no qualifications, and their level of education is below the degree level. This makes them jobless. Graduates are those who have completed their degree level yet they have not found any job. Career breaks are people who were initially employed but had some time away from their careers but are ready to get back to those careers. Such are also referred to as returning mums or dads. Lastly, the disabled workers are people with disabilities but are capable of doing any job that non-disabled persons can do yet they are not employed (Total jobs, n.p). All the above groups fall under the realm of unemployed persons. Notably, they all can secure themselves jobs at different places in the society. The possibility of them getting employed depends on their attitude towards the jobs. The unemployed can get jobs through personal marketing. McKay tells people that they should search for jobs in a way like the jobs were a marketing campaign. Also, she teaches people that they learn to put together some marketing formulas to help them find their employment. The interview is probably the part of the job search process that makes people the most anxious. That could be because any control you had

An Investigation into the Role of European Central Bank (ECB) in Assignment - 1

An Investigation into the Role of European Central Bank (ECB) in Conducting Monetary Policy for the Euro Zone - Assignment Example A number of measures are present and could be implemented by European Central Bank. However, care has to be taken so as to avoid market disappointment as well as panic among investors. Monaghan proposes six monetary policy measures that can be implemented to save the Euro. First is Banking license, which would involve ECB granting a banking license for the European region permanent bailout fund. If this is implemented it would make it possible for ESM to borrow from the central bank and in so doing become a lender of last resort and help those countries in difficulties but which are essentially solvent. Morrison argues that Banking license could be a way out in cases of credit difficulty but the impacts on the recipients could be disastrous in the long run and thus be making it less favorable as a method of saving the Euro. The second measure is bond purchases which could happen by ECB buying bonds and this must be done on a large scale in order to make the desired impact and bring the costs of borrowing down. ECB has done in the past with minimal results being achieved. Scholars argue that the only way to ensure that the problem does not recur is to ensure that th e bond buying is made permanent and unlimited so as to have an impact on the Euro. The third measure is quantitative easing which would be done such that ECB would buy bonds across the region with funds that are newly created thus causing a monetary stimulus. Lenza argues that there are a number of monetary measures for exceptional times and quantitative easing is a good measure to save the Euro at this time. The fourth measure is a liquidity boost in order to allow more money to circulate in the economy. This as a measure is only good in the short term as increased liquidity could lead to inflation and thus care has to be taken while using this approach.

Corporate Social Responsibility (CSR) at Tesco

Corporate Social Responsibility (CSR) at Tesco 1.0 Introduction 1.1 CORPORATE SOCIAL RESPONSIBILITY CSR is defined as the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life. http://www.mallenbaker.net/csr/definition.. It can also be defined as a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. http://www.emagltd.co.uk/SMMT%20Sustainability%20Business%20Case.pdf Corporate social responsibility is one of the organisation responses to regularise the imbalances resulting from the acceleration of the global contributions to societies where they operate. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to stakeholders (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term process. http://www.ethicalconsumer.org.uk/magazine/indexes/productindex.htm CSR describes the principle that companies can and should make a positive contribution to society. Refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions, Environmental awareness and friendliness http://www.colorado.edu/AmStudies/lewis/ecology/restore.htm. The contributions are of many dimensions but mention in the following line a few: corporate philanthropy Cause-related marketing Sponsoring awards, social and environmental reporting Stakeholder engagement Stakeholder engagement Eco-efficiency, employment diversity business ethics (htt://www.mallenbaker.net/csr/CSRfiles accessed on 23rd November 2009) TASK 1 1.2 The Approach to CSR in TESCO Supermarket TESCO plc could be described as a grocery selling company that is duly register in the groceries market. We shall be looking at the its approaches to issue of csr to its strategies, policies and business practices through its business core value . the definition of the company core value, was dusted to have said â€Å"our core value no one tried harder to customer , and treat people how we like to be treated characterised our approach to Corporate Social Responsibility†. It is the believe of the company that she can achieve most when they work together on practical thing that make a difference. Every little help, can become great deal when everyone pulls in same direction. (: http/www.tesco.ie/csr/ndex.html) 1.2.1 Environment. Tesco promote environmental issues through training package in oder to create enough awareness on the issue on environment and to allow the company to maximize its operational effectiveness initiatives 1.2.2 Community. In several attempt to give back to the society where tesco operates tesco create special support for children community based projects and education programmes in order to create a peaceful environment to operate. ./ http/www.tesco.ie/csr/ndex.html) 1.2.3 Suppliers ethical trading In other to maintain high ethical standard in it business practices, the company is said to be encouraging a long term trade relationship with supplier with a centralized distribution system with transparency and accountability to promote good quality of rang products and services at competitive pricing. (http/www.tesco.ie/csr/ndex.html) 1.2.4 Customers choice and health It promote the health of the customers through the management of customers choices. This cold be confirmed throght the following slogan of commitment and promise of good range of prodct and service: Be Inclusive by: which mean tesco will continue to appeal to a broad range of customers and that the company will offer something for everyone through an extensive product range, offering price and product choice, in food and non-food) ,Be Innovative by leading new customer developments: new product development, retail services and technology,.( http/www.tesco.ie/csr/ndex.html) 1.2.5 People / workers Employee are given opportunities of carrier development programmes through Training and development programme with effective communication to facilitate staffs feedback, ,rewards and benefit are us to motivate workers is based on performances on the job, pension schema, save as you earn, family friendly working through flexible hours of work to accommodate mother education. ( http/www.tesco.ie/csr/ndex.html) 1.2.6 Genetic Modification: removal of GM and increase in non GM option for our customer by adding organic ranges(organic food) ,labeling animal welfare and animal testing by not allowing none of the suppliers is allow to test product on animal but by using known ingredient human volunteer trials, .( http/www.tesco.ie/csr/ndex.html) Property :tesco store is usually built with accessing line with the customers comfort and the regulation, landscaping is done with approval by local authority planning department.( http/www.tesco.ie/csr/ndex.html) 1.3 The Impact of EU Membership on CSR Approach The TESCO CSR as been affected by continued EU membership as the ten point gender were tailored to address the requirement of the EU in terms of social responsibilities that is expected of any company that is operating in their communities. This is to appeal to the society where it operate being a company from non EU country TESCO is a company originated from the non EU, European Union in it full context was established in order to promote economic corporation among the members, by removing trade barriers and also for common external trade policies within the members and the rest of the world. In the other way round, this is has put TESCO under certain law restriction ,even while it deem it fit to exercise its CSR agenda without an EU legal implication, such decision was been confirm recently as the TESCO had place sales embargo or restriction on its purchase from Zimbabwe. In the global content, looking at barrier in different regulation governing business operation around the world, this might render most of the good intention undone. Such differences in regulation is characterised by the imbalance between the developed countries and developing countries as regards how its been governed, especially in the developing countries that lack good governance ,where most of the multinational operate without any or less attention to the environment where they operate . Most importantly the same company might not be able to do it in the developed countries. The cartel formed through any economic union groups such as EU could hinder the implementation of corporate social responsibility .Just as the decision taking by the union superseded that of the company, therefore will not be willing to dam the consequences of being an act against the instruction of the union. TASK2 2.0 THE TESCO POLICIES OF ENVIRONMENTAL AWARENESS AND HEALTH AND SAFETY PRACTICES 2.1 A. the policies adopted by Tesco on the environmental awareness and the actions to maintain the environment 2.1.1Climate Change Tesco supports the governments commitments to the Kyoto protocol on climate change. It is among of the Tesco targets to reducing its energy consumption and emissions of greenhouse gasses responsible for climate change. .( http/www.tesco.ie/csr/ndex.html access on 20th nov.2009) 2.1.2 Waste Management and Recycling In order to reduce the waste in their operation tesco is committed to reduce level of waste and to encourage recycling programme as much as possible.( http/www.tesco.ie/csr/ndex.html access on 20th nov.2009). .The supermarkets also have an effective recycling programme in place for its operations which board, and plastic balers in the stores and depots. These balers enable our staff to segregate packaging waste from other waste and mean that Tesco stores send no packaging waste to landfill sites. .( http/www.tesco.ie/csr/ndex.html access on 20th nov.2009). the company also make sure that all the waste contractor used are EPA licence 2.1.4 Disposal of used products Tesco have put arrangements in place with specialist contractors to ensure the environmentally compliant disposal of the fluorescent light tubes, tires, batteries and engine oils that tesco use in its business.( http/www.tesco.ie/csr/ndex.html) 2.1.5 Plastic Bag Schemes tesco has been working hand in hand with government in supporting the government since it has introduced levels in march 2002. Tesco help in collection the fees and encourage the reuse of the bags.( http/www.tesco.ie/csr/ndex.html access on 20th nov.2009) 2.1.6 Customer recycling schemes in order to assist the public to play their own part on the environmental issues Tesco also lunched in store recycling scheme for customer to disposed their mobile phone.where they can also make charity donation or collect club card point on their accounts .( http/www.tesco.ie/csr/ndex.html access on 20th nov.2009) 2.2 B. actions which Tesco has been taken in order to maintain the environment 2.2.1 Revolution in green consumption Tesco have made strides towards a revolution in green consumption incentivising the environmental option and making it more affordable. Through their unique Green Club card scheme, we have reduced carrier bag use by over one billion, more than any other retailer, and we are on track to save an extra billion bags in the next year. 2.2.2 Reduction in c02 emission In a bid to contribute to the reduction of C02 the company has established a target to sell 10 million of energy efficiency light bulbs per anum, to reduce energy consumption by half per each square foot right from 2001 which could be said to be two years ahead of target, carborn intensive in the tesco stores has been reduced to 22% since 2007. http://www.advfn.com/news). in totalty of the approach , tesco has been able to reduce the CO2 by 10% in one year. 2.2.3 Contribution to the Community. Tesco has claimed that its staff has achieved more successful Charity of the Year ever, by raising  £4.4 million for the British Red Cross. it was also claimed that they have donating  £100,000 to the British Red Cross flood appeal last summer, they also make provision for hygiene, foods and bottle water for the affected communities in important part of the south west.( http://www.advfn.com/news). 2.2.4 Contribution to health research programmes tesco has been contributing to health through sponsoring of games and events.it has help over i.5m people to get active this year through wich it has been able to get about 665000 people to take part in 5km running through cancer research UKs Race for life plus 21000 tesco staff. Tesco also runs partnership relationship with football association as way to get 2million people to run up to the London olympic2012. Tesco also run programme in supporting football at the local level as a way of encouraging children to participate in sport events. http://www.advfn.com/news). 2.3 C. policies adopted to improve Health and safety practises at the work place in Tesco In the Tesco health and safety policies, Tesco is foremost concern about the protection of health and safety of all employee, Tesco claimed to have adopted policies and procedures which are aimed at ensuring that the company meet or exceed all applicable health and safety laws and regulation as well as prevailing industry standards For these reasons employees are expected to be aware of how the companys health and safety policies apply to them and conduct their duties and responsibility in compliance with these policies. In 2006 TESCO set a three-year target to reduce the rate of reportable accidents in our UK workplace by 10%. At the end of the first two years we have already comfortably beaten the target, with a reduction of 14%. Reportable customer accidents on premises are also significantly down, by 15% since 2006. Tesco promise to continue to strive to push the rates down even further http://www.tesco.ie/crreview08/people-progress5.html . The company also affirmed to continue to attract and retain the best staff based on our core value, treat people how we like to be treated, by making Tesco a rewarding place to work.( http://www.tescocorporate.com/plc access on 20th nov.2009) However these approaches seem to address issue of health and safety as it is being required by law but the interest of the employees was seems not adequately protected. The policies seem to be silence about the importance of training the employees on the better handling of health and safety. This could be confirmed in a recent case of Tesco and one of it is employees. Supermarket chain Tesco was fined  £22,000 after a general assistant lost one of his fingers attempting to fix a Master mover machine. Darryl Mosley was working at Tesco in Haverford west in south West Wales and was trying to use the pedestrian electric tug machine to move roll cages. When he realised the mechanism on the equipment was faulty, he attempted to fix it manually. (Published by Tesco admin on March 27, 2009) In respect to environmental awareness, Tesco have it in its policies to minimize the effect of her operation on the natural environment â€Å"We endeavour to meet all regulation and the industry standards by implementing appropriate measure for the assessment of the potential environmental effects and for appropriate response to any incident that may occurred. Employee is also charge to be familiar with the required environmental standard that applies to their works at Tesco and to comply with these standards at all times. (http://www.tescocorporate.com/plc access on 20th nov.2009) TASK 3 3.0 ANALYSIS OF THE WORKFORCE DIVERSITY AND EMPLOYEE WELFARE IN TESCO AND THE APPROACHES IT HAS USED IN MANAGING AND EXPLOITING THE WORKFORCE DIVERSITY FOR ITS COMPETITIVE ADVANTAGE 3.1 Steps that has been taken in ensuring Workforce Diversity and Employee Welfare in Tesco plc 3.2 Introduction of diversity strategy and policies Tesco want everyone at Tesco to meet their full potential regardless of age, gender, disability, ethnicity or sexual orientation. Tesco diversity strategy and policies aims for a workforce at all levels that mirrors the communities we serve. The priorities reflect those of the countries in which we operate. Tesco focus on employing local people and developing local leaders wherever we operate. Of the 180,000 people employed in their international business, fewer than 200 are from our UK business. http://www.tescoreports.com/crreview08/downloads/tesco_valuing_our_people.pdf access on 20th nov.2009) 3.3 Ethnic and cultural diversity TESCO diversity policies do not discriminate on the basis of ethnic origin. and it also promote understanding of different cultures to help employees work effectively together .inter religion approach is encourage by the company as the store in UK celebrate cultural festivals with the British festivals. In other word, it promote .In 2007, this toolkit was updated to cover the growing range of cultures and countries our employees and customers come from, including Bangladesh, the Caribbean, China, Ghana, India, Pakistan, Poland and Somalia. http://www.tescoreports.com/crreview08/downloads/tesco_valuing_our_people.pdf 3.4 Employees to different people of cultural background Introduction of the workforce diversity practices in Tesco has allow the company to enjoy multicultural business advantages , an approach which has made him to capture more market supermarket sector especially in united kingdom where there is full presence of people of different cultural background. Employees of different background are brought together to work in the same company, this facilitate motivation among the workers and therefore lead to hi retentions of the workers in Tesco. (http://www.tescocorporate.com/plc access on 20th nov.2009 3.5 No discrimination on Age ground There is no retirement age in any of the countries where we operate and employ people in their 70s and 80s. In 2007, we launched apprenticeships in the UK for people of all ages to help them develop their careers. 3.6 Gender and sexual Orientation In 2007 the Tesco Womens Network, was launched which aims to help female managers and directors progress. Around 150 women from across the Group attended the launch event. We are in the process of forming a similar network for sexual orientation. http://www.tescocorporate.com/plc access on 20th nov.2009) 3.7 Flexible working TESCO support flexible hours whenever possible. In the UK this includes family-friendly shifts, opportunities for full- and part-time workers, childcare vouchers and career breaks. TESCO also encourage job sharing, flexi-time and compressed hours, shift swaps, home working and part-time working when practical. This has given Tesco the advantage of high commitment and reduces employees turn over. 3.8 Human rights Tesco is committed to upholding basic Human Rights and supports in full the United Nations Universal Declaration of Human Rights and the International Labour Organization Core Conventions. Tesco provide a safe working environment for our employees by minimizing foreseeable risks in the workplace. Employees have the right to freedom of association and collective bargaining. http://www.tescoplc.com/plc/corporate_responsibility_09/people/human_rights/ This create high sense of belonging among the Tesco workers and they trusted their careers with Tesco where they felt their right where been protected. (http://www.tescocorporate.com/plc access on 20th nov.2009) 4.0 CONCLUSION Organisation now find itself in a wider environment that is full of turbulent and unpredictable .This is an important issue that is correcting any myopic thinking that organisation objective is all about profit maximisation , but also to consider the issue of corporate social responsibility as a matter of high priority. No organisation can exist without the environment and the profit objective can also be affected if attention is not given to it .It also bring about the ethical issue that has to do with organisation values and how the corporate organisation relate with the environment. The social responsibilities also involve the organisation culture and value and how the employees are treated in the work place. There would not be any doubt, if corporate social responsibility is an obligation require from individual organisations which could be varies in proportion to the capacity of such organisation and the implication of their service on the environment. In the global context organisation that are Multinational, International Transnational, finds themselves in volatile and conflicting zone of the great corporate social responsibilities. Economic unions ,political groups and other form of pressure groups are in place to make sure that organisation are made to attend to the social responsibility as one of the companys objectives .This has constituted a lot of conflicts in dealing with regulations due to different in regulations and other environmental changes in different countries and continents. The contents of which were differ from each other .It is therefore considered that organisation and the environment could not be separated or treat in isolation one is the function of another :and to make the other work, one need to reciprocate in term of its obligation in the area of responsibilities. Just the way everything seems to have been working for Tesco UK PLC. 4.1 Recommendation As a result of the conclusion to this report the relevant of the corporate responsibilities to organisation performance and to the achievement of the organisation overall goals could no longer be denied. Hence this report will give room for more report on the issue of the CSR and how the organisation can apply that to gain competitive advantage. REFERENCES Richard C. (2006) New Era of Management, Thomson South West, ISE, U K. http//www.eu htt://www.mallenbaker.net/csr/CSRfiles accessed on 23rd November 2009) htt://www.tescocorporate.com/page.aspx?poitend accessed on 2nd December, 2009 http://www.tescocorporate.com/plc/ir/rns/rnsitem?id=1214847199nRn2d9573Xt=popup_rn .( http/www.tesco.ie/csr/ndex.html) (12-9-09) http://www.advfn.com/news_Final-Results_27119452.html World Business Council for Sustainable Development, Cross Cutting Themes -Corporate Responsibility 2004. Available at http://www.wbcsd.org, accessed May 2004. http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1450context=commpapers accessed on 2nd December, 2009 http://www.tescoplc.com/plc/corporat/ accessed on 2nd December, 2009 http://www.tesco.ie/crreview08/people-progress5.html accessed on 2nd December, 2009

The Akaka Bill :: essays research papers

The Akaka Bill   Ã‚  Ã‚  Ã‚  Ã‚  To begin, it is important to recognize, a particular point in time in which Hawaii became a U.S. territory by a one sided act of Congress. The U.S. asked for no consent, treaty, or even any offer of money to the Hawaiians. Starting from this historical point in American and Hawaiian history, many Hawaiian and Native Hawaiian activists push for what they believe is rightfully theirs as the indigenous people of the islands of Hawaii. Independence. When it comes down to independence from the U.S., the Courts and basically the whole government believe that full independence would not work out in any way. This leaves the Hawaiians with two choices to decide from. The native Hawaiians could either keep their stand on full independence which has basically no chance of happening or they could go to the federal government to get the recognition of the relationship that they have available to protect them.   Ã‚  Ã‚  Ã‚  Ã‚  Following the U.S. Supreme Court decision in Rice V. Cayetano, the Akaka Bill has arose and passed in Congress due to a sense of compulsion among Hawaiians. The Akaka Bill was enacted into law, in which a majority of Hawaiians eligible to vote selected an entity called, â€Å"lahui† to represent them in negotiations with the federal government for a type of sovereignty that is yet to be determined. According to U.S. court decisions, congress has the absolute authority to expand or reduce the powers of Lahui, just as it has over the American Indians. Therefore, the Akaka Bill does not automatically guarantee sovereignty to the Hawaiian people. Congress must enact a law that authorizes the terms agreed to, once an agreement is reached between Lahui and the government.   Ã‚  Ã‚  Ã‚  Ã‚  The Akaka Bill will allow Hawaiian people to exercise self-determination under U.S. law. It will also allow the Hawaiians to have more direct control over their ancestral lands and control of trust assets. Last but not least, the rights of native Hawaiians will have more protection from constitutional challenges.   Ã‚  Ã‚  Ã‚  Ã‚  Since the issues will have a direct impact on the state’s civil and penal laws, jurisdiction over land and resources and other crucial issues, the federal government has invited the State of Hawaii to be a party to negotiations. This paper should help you to better understand the issues that are arising and might arise later due to the actions between Congress and the new Hawaiian entity, Lahui.

Mr. Phil Jones was brought in to take over Consolidated

The plant manager of Consolidated Products, Ben Samuels, ran the business for approximately ten years. He was well liked by all of the employees due to his style of managing and his involvement was appreciated. Samuels built a fitness center for the employees. He sponsored social activities to Include holiday parties and company picnics. Mr.. Samuels would make It a point to get to know a majority of the workers by their names and remained personal and ask about their families and heir hobbles.Samuels would let the supervisors of the plant run their teams without any accountability and never required supervisors to develop plans to Improve productivity. Under Samuels, the employer turnover was very low but the company had the lowest production levels out of five plants. Mr.. Phil Jones was brought In to take over Consolidated Products once the company was purchased by another firm and Ben Samuels had retired. Jones had a reputation of extreme productivity without concern for individu al employees.His method included the notion that people are easily replaced and his focus was business oriented. He immediately made changes within the company such as ending all sponsorship of the social activities and closing the fitness center as he felt that cutting these costs were more conducive to enhancing profits. I believe that if Mr.. Jones had implemented some of the qualities that Mr.. Samuels held, he would be more effective as a leader.He may have chosen to attend these events and ensure that all f the employees felt an element of compassion that would, in turn, result in a stronger desire to produce secondary to the establishment of a caring relationship. I would rather work for Mr.. Samuels because it was obvious he cared for the employees and their families as a whole. To be cared about as an individual elicits a passionate framework in work approach. If I was Phil Jones' boss and the employees were not satisfied with the conditions, I would allow them to unionize. Daft, R. (2011). The leadership experience.

Business Studeis Market Analysis

Business Studies- Market Analysis Homework â€Å"Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives. † Discuss (18marks) Market analysis – The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past – present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors the business may face.One reason why market analysis is essential for a company like Samsung to achieve its marketing objectives, is that market analysis acts as a sales booster, as it builds direct relations with consumers – therefore knowing their demands, by Samsung knowing what the customers want and need they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer, LG, or Apple in the telecommunications industry.In doing so Samsung would build a customer base, and if sales were to increase more intensive research could be carried out as to ascertain more ideas from customers for future products. Furthermore it is essential that Samsung meet their customer’s demands, this is so that the company can become more efficient, by doing so, waste can be eradicated and inadequacy also. Therefore costs can be lowered within Samsung, increasing the amount of profit that can be made, with the eradication of waste this also lowers marketing costs, as the amount of pr oducts needed to be marketed is lowered. Here it is therefore evident market analysis is essential as this allows Samsung to save money, optimising their profit margins.The success of the company in the case of meeting customer needs and becoming more efficient, relies mainly on that of market analysis which contributes to objectives in these areas being met. In addition, on the other hand market analysis is not always essential when achieving market objectives, this is clear as, in the case of Samsung their market and competitors are rapidly changing frequently, so therefore market analysis would be pointless and time would be wasted, time = money, thus meaning money would be lost on research which wouldn’t be useful in the long term for Samsung but merely the short term. This would therefore make it hard for Samsung to achieve its objectives.Samsung’s market is constantly changing and the demand for new products is constant. Not only is the market rapidly changing bu t competitors also – as stated, for example Samsung’s competitors mimic and undercut Samsung’s promotional offers and match their prices, thus meaning market analysis would not be the best option for them in achieving objectives, this would not allow Samsung to gain the best possible competitive advantage over competitors, but simply aid competitors in gaining the competitive advantage over themselves, the best way for Samsung to complete a market objective associated with profit would be to copy the actions of competitors and also use penetrative pricing to undercut them.Another reason why market analysis may not necessarily be the most effective way in achieving marketing objectives is that when retrieving research the retrieval of secondary research proves to be costly, although cheap it is often useless, and out of date, and in the case of Samsung’s rapidly changing market then the use of secondary data would certainly not be an option for considerati on, this therefore results in Samsung basing their research solely on Primary research via that of customer feedback or questionnaires, which is the most costly of the two, however proves most effective when put into action and contributing to marketing objectives. In conclusion, in the short term I believe it is best for Samsung to use market analysis to its full potential to gain the competitive advantage needed, although costly it may pay off in the long run, however in the long run I believe that it will become costly though, as market research would need to be carried out on frequent occasions in this case of Samsung and therefore would prove too costly for the company, and this money spent could be used elsewhere perhaps on the production of more products.